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What 6 Elements Make Your Website More Effective

Getting Enquiries and Sales

Helping you to get more enquiries and sales from your website. The number one function of a website is to get the visitor to take action.

For some websites it might just be to read and share content. For most websites it’s getting enquiries and sales.

Here are the top 6 elements that you have to have in place to make your website more effective in these areas.ome way.

Design and Appeal

Your website should be visually appealing, professional and exciting. Remember, it's reflecting you, your company, your products and your services. Your website may be the first, and only, impression a potential customer sees of your company. You cannot make a second first impression!

If your users feel like they are on a 15 year old webiste, then it's like going to a charity shop with a dusyty aroma and outdated material. Keep your design looking fresh and clean and intertesting!

Simplicity

There are too many websites that are cluttered and unkempt. The visitor has so much to do that they end up doing nothing. If you want your website to be effective then it has to be simple.

Take a look at Apple's website, and then visit their stores. One of the main things you will notice is how simple everything is. Keep your websites simple and straightforward and your visitors will take action.

Easy to Contact You

Is it easy to contact you? Do your visitors have to scroll all over the place, up and down then press on a contact button to contact you? Display your contact number right at the top of your website – great for new customers who want to pick up the phone and call - especially good for returning customers who know who you are but just need to place an order quickly!

Content

Your content should be easy to understand and targeted to the needs of your customers. Write about how your company is going to help them achieve what they are looking for.

How your content reads is very important!

Remind them of the type of problems they are likely to be having and how you can solve them.
But remember it’s not all about you - its all about your customer and what they need. It’s nice to know a little company history and who you are but don’t keep writing about yourself. Use easy to read fonts and colours that stand out from the background. Black text on white background is far better than green on a brown background; keep in mind some of your viewers may be colour-blind.

Search Engine Optimisation (SEO)

Of course it’s all very well having a great looking website, easy to read, easy to contact you, lots of nice images but it’s NO GOOD if you don’t ever get any visitors!

Google promotes pages it thinks are authority pages to the top of its rankings. It's your job to create authority pages. In simple terms this involves writing content into pages and ‘meta-data’ into the code.

We are experts in getting you found in Google
You should include keywords that your prospective customers will type into the search engine to find you and content that is interesting and relates to the key-words people are searching on.

Google are constantly changing their algorisms and this means you need to constantly change your own indivual website SEO too.

If you've not made any changes to your website in the last 6 months, there’s a good chance your competitors have! And if they have, there is a good chance they are ranking higher than you in Google!

If anything in this article has made you think – ‘gosh I could be missing out on new customers!’ then why not book a completely free no-obligation meeting...

Book a free no-obligation meeting to see how our team of marketing experts can help and advise you or phone now on: 0118 981 3046.

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