The Top 5 Benefits of Social Media Marketing
Increase Brand Recognition
Every opportunity you have to increase your visibility is valuable. Your social media networks are just additional channels for your business voice; whether it’s services or products, personal consumers or corporate companies.
This is important because it makes it easier to check you out, more accessible for new customers, and makes you more familiar and recognizable for existing customers too.
For example a Facebook user might see you pop up in a feed that one of your contacts has shared. To regularly see your brand on multiple networks helps to spread your message.
It’s important you see social media is your ‘online networking’ and treat it with the same respect as you would to someone you meet at a ‘physical’ networking meeting.
More Opportunities to Convert
Every post you make on a social media platform shows that you are still positively in business, looking to make contacts and actively engaging in business trends to get you noticed.
Every post you make is an opportunity to engage with new customers and existing customers. Every time you share or comment on a post you open the doors for interaction.
Of course not every interaction will lead to a new customer, but continued interaction and encouraging people to click through to your website all helps to build a relationship.
Positive interaction increases the likelihood of an eventual conversion and that’s what we are all looking for!
Higher Brand Authority
Helping your brand and business to become an Authority.
Nowadays many people are turning to social media to see who you are as a person and how professional your business is. ‘Is it the right company for me?’ is very often a question people want an answer to before they will even pick up the phone.
The more people who are interacting and talking about you on social media, the more authoritative, respected and valuable you will seem to prospective customers
Better Search Engine Rankings
Good, relevant SEO has always been the best way to capture visitors who are on the search engines searching.
Trouble is, good SEO with metadata title tags, descriptions and keywords are not the only thing Google is now ranking your website on.
Within a fraction of a second Google will send its spiders out and display those most relevant, useful, trusted, visited websites and you need to be there!
If your competitors have social media high on their list of marketing activities, there is a good chance they will be showing Google they are more important and that you’re not joining in and interacting.
Increase Inbound Traffic to Your Website
Social media is a great way of generating inbound traffic to your website.
With the competition so high and everyone looking for ways of getting Google to notice you, you need a high level of traffic coming your way; as many links as possible!
The higher quality of your content will lead to more click-throughs.
Put out informative posts that link back to your website; show you really are an expert in your field!
Talk about colleagues you do business with, in turn, they are likely to do the same for you.
Share offers on your page from businesses who you work well with. Get them to share your offers.
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