Why Choose a Local Digital Marketing Partner?
Far from us to repeat the obvious – digital marketing is here to stay! With companies surviving through their digital presence more with every passing year, the need for quality support from marketing agencies has never been more apparent.
This leads the business owner to the next logical question: Who to choose? With the required skillset of a digital marketing agency becoming increasingly diverse, now more than ever it can feel bewildering to discern that which provides true, lasting value.
One consideration, however, remains constant as a solid value proposition: local. Let’s look at why.
Closer working relationship
As any business owner will agree, the quality of work provided by any outsourced company matures and improves over time. In the same way an employee will grow in productivity throughout the first year of their employment, a digital marketing agency will come to know the intricacies of their client and how best to work with them.
This is an aspect of long-term business that is well suited to close proximity. While many are happy ‘getting by’ with virtual meetings on an ad-hoc basis, there is little debate over the fact that face-to-face time is time well spent. This applies doubly so for small businesses whose greatest asset in their early years is often their time – it’s valuable!
Quality over quantity
A local marketing agency is, in general, more inclined towards an elevated level of quality in their work, as opposed to a volume approach. With many agencies being small businesses themselves, the value of an individual client is far greater than a larger corporate team spread across the country.
This can be of critical importance to local businesses that are emerging into their markets or have yet to firmly establish and anchor themselves within their chosen industry and service. The support of an agency that truly cares and is invested in their success can be the driving force behind surviving the difficult first years of business – a period in which many fall short.
An often-overlooked aspect of modern marketing is that of local connections and knowledge. A digital marketing agency that is established in its area is likely to possess a wider range of media contacts through which to promote its clients and improve the efficiency of its service.
Sound knowledge of the region in which it operates also lends itself to other advertising opportunities that may be missed by a larger agency. An understanding of popular advertising channels and opportunities specific to certain areas allows an agency to provide a bespoke service to a degree unavailable to an agency that is spread out or located far away.
This experience is further reinforced by the fact that a local agency will have tested these benefits of service with other clients in the region before, putting to the test the specific benefits unique to the region. This capability to provide a wide range of ‘tools’ that are proven in the field is one of the many reasons that makes going local such an attractive proposition.
Savings through quality
Last (but certainly not least!) to list is the respected point that an excellent level of quality provides long-term savings.
The positive aspects of a local agency listed here combine to provide a true level of efficiency and savings that are hard to beat; while a distant, ‘budget’ agency may offer an attractively low fee for their services, the true value of their expertise and work can prove questionable in the long run. Inaccurate work and poor communication can all sow the seeds of inefficiency, imbedding faults and hidden costs in a company that can cripple it financially in the future.
The hallmark of a local digital marketing agency is the quality offered. With services such as SEO, website design, Google AdWords, and social media being so critical to the growth and survival of modern businesses, it is an area that cannot be overlooked if consistent and secure success is desired.
If you are a business owner looking for the right agency to partner with, we’d love to hear from you! Our Digital Marketing experts are available, ready to truly listen to and support your business. Contact us now.....