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AI Slop: What Is It and How Do You Stop It?

Barbara Payne at her laptop beside an AI Slop graphic showing cliches crossed out and replaced with clear, relevant, human writing

Ever asked ChatGPT to write an article, read it back and thought, “That sounds very AI”?

Perhaps it’s full of sentences that start with “In today’s fast-paced world”, or it keeps telling you the same thing in slightly different ways. Then there are the endless one-line paragraphs, dramatic statements and words like “revolutionary” and “game-changing” that seem to appear in everything.

Welcome to the world of AI slop.

It’s the term being used to describe low-quality, mass-produced AI content that offers little originality or genuine value. And once you start recognising it, you’ll spot it everywhere.

The good news is that you can do something about it.

Why does AI keep writing like this?

Tools such as ChatGPT and Claude are very good at producing convincing, well-structured text. Unfortunately, they can also fall into predictable writing habits.

One of my biggest frustrations is when AI writes three paragraphs that all say exactly the same thing, just with different words. You end up with an 800-word article that could have delivered the same information in 400.

Another giveaway is the constant use of one-line paragraphs. Like this. And this. Because apparently every sentence needs its own moment!

Then there are the unnecessary headings, repetitive conclusions and generic advice that sounds impressive but doesn’t actually tell the reader anything useful.

So, how do you stop AI slop?

The trick is to give your AI writer clear instructions about how you want it to write, not simply what subject to cover.

Whether you’re using ChatGPT, Claude or another AI tool, try adding the following prompt when asking it to write an article.

Copy and paste: your article-writing prompt for ChatGPT, Claude and other AI tools
  • Write this article in natural, professional British English, as an experienced human writer would.
  • Avoid AI slop, including generic marketing phrases, clichés, unnecessary em dashes, repetitive statements and exaggerated claims.
  • Do not repeat the same information using different wording. Every paragraph should add something new and useful.
  • Write properly developed paragraphs, normally containing 2–5 sentences. Avoid excessive one-line paragraphs, dramatic statements and unnecessary rhetorical questions.
  • Use headings and bullet points only where they genuinely improve readability. Do not turn every section into a list.
  • Avoid predictable phrases such as “In today’s fast-paced world”, “It’s not just about”, “Unlock your potential” and “Let’s dive in”.
  • Do not invent facts, statistics, testimonials or examples. If something needs checking, flag it.
  • Keep the writing clear, informative and conversational. Prioritise useful information over word count.
  • Before finishing, review the article and remove repetition, filler and anything that sounds unnatural or unnecessarily promotional.

Already got an article full of AI slop?

You don’t necessarily need to start again. Paste your article into your AI tool and give it this instruction:

Copy and paste: your AI slop clean-up prompt for editing existing articles
  • Review this article as an experienced human editor. Identify and remove AI slop, including repeated ideas, excessive one-line paragraphs, generic phrases, unnecessary headings and content that adds little value.
  • Combine related sentences into natural paragraphs and improve the flow without losing useful information.
  • Keep the original meaning, factual information and personality of the writing. Don’t add new claims or unnecessary content.
  • Return a polished version that sounds natural and professional, using British English.

Give It a Try!

Next time you ask ChatGPT, Claude or another AI tool to write an article, try using the prompts above. You might be surprised at the difference a few clear instructions can make.

And if you’ve already got AI-written content on your website, why not put it through the clean-up prompt and see what changes?

At Digital House, we’re big supporters of AI and use it regularly ourselves. But we also know that AI doesn’t always get things right first time. Getting good results means knowing what to ask for, recognising when something isn’t quite right and being prepared to edit the results.

Frequently asked questions

What is AI slop?

AI slop is low-quality, mass-produced content written by AI tools that offers little originality or genuine value. Typical signs are paragraphs that repeat each other, lots of one-line sentences, clichés and generic advice that does not tell the reader anything new.

Do these prompts work in ChatGPT and Claude?

Yes. They are plain instructions about how to write, so you can paste them into ChatGPT, Claude or any other AI writing tool along with your request.

Should I stop using AI to write my content?

No. We use AI regularly ourselves. The difference comes from giving it clear instructions and having a person read and edit the result before it goes on your website.

Would you like someone to help you with your website content?

We can. At Digital House we write and edit website pages and blog articles, using AI where it genuinely helps and a human eye on everything that gets published. A good place to start is our free website audit, where we look at your current content and tell you what could be clearer. Or email This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it..

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