Free Advanced Digital Marketing Workshop
This workshop is divided into two parts: first, helping you understand and confidently use Google Analytics (GA4), followed by practical, expert-led advice on improving your website design, performance, and conversion rate. Perfect for those who want to take their digital marketing knowledge to the next level.
Ideal for tech-savvy business owners & marketing professionals
When & Where?
On Zoom
Tuesday 27th October 2026
1:00pm – 2:30pm UK time. 8:00am – 11:30am EST
What We Cover
1. Google Analytics Breakdown
A beginner-friendly explanation of GA4’s key terminology and metrics. You’ll learn what different terms mean, how to read your data clearly, and how to use date ranges to understand performance over time.
2. GA4 Reports & Event Tracking
We’ll guide you through the most useful GA4 reports, showing you where to find essential information about traffic, engagement, conversions and user behaviour. You’ll also learn the basics of event tracking so you can see what people are actually doing on your site.
3. Improving Website Design & User Experience
As experienced web designers, we’ll show you practical ways to enhance usability, layout, structure and content. These improvements keep visitors engaged and help guide them toward taking action on your website.
4. Increasing Conversion Rates
Learn the proven methods that turn visitors into enquiries and sales — from call-to-action placement and page structure to mobile optimisation and page speed. You’ll leave with clear, actionable steps that can improve conversions immediately.
Book on the next workshop:
We Do This Because We Care About Your Business Growing
Digital marketing becomes incredibly powerful when you understand your data and know how to convert that traffic into real results.
Join us for our FREE Advanced Digital Marketing Workshop, where we combine analytics training with practical, hands-on website improvement advice. Whether you’re already confident with the basics or want deeper insight into what drives performance, this workshop gives you the tools and understanding to make meaningful improvements to your website and your wider marketing strategy
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Frequently Asked Questions
This session is ideal for tech-savvy business owners, marketing professionals, and anyone who already understands the basics of digital marketing and wants to dive deeper into GA4 and website optimisation. If you want more advanced, practical skills — this is for you.
