8 Week Group Digital Marketing Workshops Course
Join Barbara and Sarah each week for a practical, in-depth digital marketing workshop designed to help you improve every aspect of your online presence. Across eight focused sessions, you’ll learn how to plan effective social media, understand what your audience actually wants, improve your visibility on Google, run paid ads, use analytics, and strengthen your overall brand messaging.
Each session is recorded, so you can watch it back anytime.
Ideal for business owners & marketing professionals
When & Where?
Every Monday Starting from 2nd March 2026
One Zoom & Recorded
1:00pm – 2:00pm UK time. 8:00am – 9:00am EST
What We Cover
Week 1 – Choosing the Right Digital Mix
We explore what type and amount of digital marketing is suitable for your business. You’ll discover what keywords people are searching for, what content they engage with, and where your time is best spent for maximum impact.
Week 2 – Building a Following
Learn how to attract the right followers on Facebook, Instagram and LinkedIn. We focus on quality over quantity and show you how to grow an audience that genuinely wants to hear from you.
Week 3 – What to Post on Social Media
Understand what content performs best, how to plan your posts, and how to keep your audience engaged. You’ll gain the confidence to create posts that stand out and support your business goals.
Week 4 – Boosting Your Google My Business Visibility
Discover the essential steps to ranking higher in local search results. We cover optimisation tips, posting, reviews and maintaining a strong profile that helps you get found.
Week 5 – Running Paid Social Media Ads
A beginner-friendly introduction to Facebook and Instagram Ads Manager. You’ll learn how to create ads, choose audiences and avoid common mistakes that waste money.
Week 6 – Installing & Using Google Analytics (GA4)
We guide you through setting up GA4 and finding key information inside your reports. Understand what’s working, what isn’t and how people behave on your website.
Week 7 – SEO Basics for Your Key Focus Keywords
Learn simple, practical SEO techniques you can apply to improve your rankings. No jargon — just clear steps that help your website appear for the keywords that matter.
Week 8 – Improving Your Company Messaging & Branding
Discover how to communicate your value clearly, professionally and consistently. We’ll help you refine your brand message so customers instantly understand who you are and what you offer
Why Join This Course
- Learn directly from Barbara and Sarah each week
- Recordings provided for every session
- Practical advice, not theory
- Clear, step-by-step guidance suitable for all experience levels
- Small-group environment for better learning and support
- Designed to improve real marketing results, not just knowledge
What You’ll Gain
- Confidence in all major areas of digital marketing
- A clearer understanding of what works for your business
- Better visibility across Google, social media and beyond
- Stronger brand messaging and more consistent content
- The ability to manage and improve your online presence effectively
- Tools and techniques you can apply immediately
NEED MORE INFORMATION?
Frequently Asked Questions
This course is ideal for business owners, solo entrepreneurs, marketing professionals, and anyone who wants to confidently manage their own digital marketing. You don’t need advanced skills — just a willingness to learn and apply new techniques each week.
