CastingsDrainage.co.uk

Castings Drainage, a long-established supplier of drainage products in the UK, had no online sales, no digital presence, and no marketing activity prior to partnering with Digital House. Their previous website functioned only as a static brochure, with customers needing to call to place orders.

In early 2024, the business approached Digital House wanting to modernise operations, increase sales, and reach new customers. The owner initially said he would be happy if the new website could “just get one order a day.”

In May 2024, Digital House launched a fully-featured eCommerce platform integrated with Sage accounting. The transformation was immediate — and extraordinary.

• No Online Sales Capability: Castings Drainage had never taken a single online order.
• No Digital Marketing or SEO: The business had zero visibility on Google and no online lead generation.
• Manual Operations: All orders were processed manually, creating delays and admin bottlenecks.
• A Need for Immediate Sales: With no digital presence, the business required fast results and reliable revenue growth.

1. Full eCommerce Website Development & Automation:

• Custom-Built WordPress & WooCommerce Platform: Designed for speed, professionalism, and conversion.
• Complete Product Catalogue Upload: The entire product range was structured, uploaded, and optimised.
• Sage Integration: Every order now syncs automatically into Sage, eliminating manual entry and improving accuracy.
• Integrated Shipping Options: Fully aligned with weight-based and region-based delivery rules.
• Conversion-Focused Page Layouts: Modern design, clear CTAs, and a frictionless checkout.

2. Google Ads Campaigns for Immediate Sales:

Highly targeted Google Ads campaigns were launched to attract commercial buyers searching for drainage products. These ads drove qualified traffic immediately, accelerating revenue growth while SEO built long-term visibility.

3. Full SEO Strategy for Organic Growth:

SEO optimisation was implemented across category pages, product pages, metadata, and site performance. This resulted in exceptionally high Google rankings and strong ongoing organic traffic.

Castings Drainage went from no online presence to a thriving digital operation almost immediately.

• An increase from 0 to over 120 monthly orders — representing more than 12,000% growth from their starting point.
• 120+ online orders every month.
• An equal number of phone orders driven by increased visibility and trust.
• A fully automated order workflow through Sage.
• A major rise in organic traffic thanks to SEO.
• A modern, professional user journey that drives conversions.

By combining expert eCommerce development, Sage automation, targeted Google Ads, and long-term SEO, Digital House transformed Castings Drainage from a business with zero online sales into a high-performing, profitable digital operation prepared for future growth.

This isn’t just a new website; it is a complete shift in how the business wins, processes, and fulfils orders. The fully integrated platform now delivers a steady flow of qualified customers, automates the admin that used to slow the team down, and provides the visibility and scalability needed to make confident decisions about stock, pricing, and expansion.

Castings Drainage now has:

• A reliable, repeatable source of online revenue
• Streamlined operations powered by Sage integration
• Strong visibility on Google through both paid and organic search
• A professional online presence that reflects the quality and scale of the business

With strong foundations in place and a proven digital strategy working in the background, Castings Drainage is now positioned not just to maintain its current performance, but to continue growing, diversifying, and competing confidently in a demanding market.