Dental Nurse Network

Dental Nurse Network website home page
CASE STUDY

Moving a National Training Provider to a Faster, Stronger Platform

BACKGROUND

Dental Nurse Network is a UK online education provider set up in 2010 by dental nurses, for dental nurses. It runs around 80 courses for dental nurses, receptionists and practice managers, from the NEBDN National Diploma and oral health education through to clinical skills, lead nursing, practice management and free CPD, and has a 100% average pass rate and more than 120 Google reviews.

The business had grown well beyond its original WordPress website. The site needed to work harder for a national audience, support a separate student learning portal, and present a large course catalogue clearly, so Digital House was asked to take on a staged web project covering migration and a new design.

CHALLENGE

The main challenge was scale. Dental Nurse Network has a large amount of content: course pages with prices and entry requirements, news, a library, inspiration pieces for trainee nurses, policies and a student login. All of it had to be moved without losing search rankings or confusing existing students.

The new site also had to feel supportive and professional at the same time, reflecting a provider that is run by people who have done the job themselves, while making it easy for a busy dental nurse to find the right course and enrol.

SOLUTION

Digital House planned the work in stages: first migrating the site from WordPress onto a supported Joomla platform, then designing the new look, with further design work following on. The migration kept every course and article and was handled alongside SEO work so that rankings were protected during the move.

The new design organises the courses into clear groups, gives the homepage a direct enquiry form and newsletter sign-up, and links straight through to the student learning portal. The provider's partnerships and charity work, including the children it sponsors through Dentaid's BrightBites, are given proper space because they say a lot about who the business is.

Dental Nurse Network website on desktop and mobile
Dental Nurse Network website page detail
RESULTS

Dental Nurse Network now has a modern, secure website on a platform that can be maintained and extended, with a clear route from browsing a course to enrolling. The staged approach meant the business kept trading throughout, with no gap between the old site and the new.

The project continues, with the final design stage being delivered over the following months, so the site keeps improving rather than being finished once and left.

CONCLUSION

This project shows how a large, content-heavy website can be moved and redesigned without disruption when it is broken into sensible stages.

Dental Nurse Network has a stronger foundation for the years ahead, and Digital House remains involved as the site develops.

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