GB Labs

GB Labs approached us three years ago with a clear mission: to improve their global online visibility and resolve major technical issues that were limiting their ability to scale digitally. As a world-leading provider of intelligent storage and workflow solutions, their website needed to reflect their innovation, provide richer information, and support customers around the world.

Their existing website was outdated, slow, and difficult to manage. Plugins had become unstable, updates caused errors, and the CMS made even small changes challenging. Combined with duplicate content, 404 errors, and weak SEO, the website was not delivering enquiries or supporting their international reach. They needed a long-term digital partner — and that’s where we stepped in.

• Slow, outdated website with technical instability
• Difficult for the GB Labs team to edit or update content
• Duplicate content and 404 errors damaging SEO performance
• Low global keyword visibility for products and services
• No clear call-to-action structure to support conversions
• Needed a scalable platform capable of hosting hundreds of pages
• Requirement for a secure portal for clients to access documentation and training

We delivered a full-scale digital transformation, beginning with a complete rebuild of their website. Designed from the ground up on a modern, stable platform, the new site eliminated all previous technical issues and provided a scalable structure supporting 500+ pages of product information, case studies, resources, and global content.

Alongside the website rebuild, we implemented a comprehensive SEO strategy targeting both UK and international markets. This included technical repairs, keyword optimisation, content restructuring, and ongoing monthly SEO management to steadily improve authority and rankings.

As part of enhancing customer experience, we also designed and developed a secure online portal app. This portal allows GB Labs’ clients to log in and access documentation, training videos, and key resources — strengthening customer relationships and making support more efficient.

Key Actions:

• Website Rebuild
  • Developed a modern, scalable website exceeding 500 pages
  • Improved speed, stability, editing capabilities, and usability
  • Introduced clear calls-to-action to increase lead generation
• SEO Strategy (UK & International)
  • Resolved all 404 and duplicate content issues
  • Optimised product pages, category pages, and global content
  • Delivered ongoing technical and on-page SEO for long-term growth
• Custom Online Portal Development
  • Built a secure, user-friendly portal app for clients
  • Enabled access to documentation, training videos, and support resources
  • Enhanced customer experience and reduced support overhead
• Brand & Messaging Improvements
  • Improved clarity, structure, and visual strength
  • Reinforced their position as a global technology leader

• A modern, high-performing website with 500+ pages
• 35+ high-value keywords ranking on the first page of Google
• A secure online portal that enhances client experience and support
• Stronger international visibility and increased traffic quality
• Greater brand authority supporting higher-value sales conversations

Over the past three years, GB Labs has undergone a complete digital evolution. Their old, problematic website has been replaced with a fast, scalable platform that supports their global ambitions. Their online portal app now gives clients a streamlined way to access documentation and training; a major leap forward in customer service and brand professionalism.

With ongoing SEO and continuous consultancy, GB Labs now ranks for key UK and international search terms, receives higher-quality traffic, and has a digital presence that reflects the innovation and technical strength of their products. Our partnership continues to support their expansion and long-term digital success.