Outsourced Marketing Director
Senior marketing leadership for growing businesses - the strategic direction, commercial thinking, and hands-on ownership you need, without the full-time hire.
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What is an Outsourced Marketing Director?
An outsourced marketing director provides your business with senior strategic leadership - without the cost, commitment, or risk of a permanent hire.
Rather than operating at arm’s length like an agency, an outsourced marketing director works inside your business as your most senior marketing decision-maker. They take ownership of your strategy, align it to your commercial goals, lead your team, manage your suppliers, and ensure every pound you spend on marketing is working.
Strategic leadership aligned to your business objectives and revenue targets
Flexible retainer - scales up or down as your business needs change
No long-term contracts, no lock-in, no restructuring headaches
100
Happy Customers
Is your marketing happening - but nobody is truly leading it?
Most growing businesses reach this point. Activity is happening; campaigns are running, content is going out, money is being spent, but without anyone truly owning the direction, it’s hard to know what’s working and why.
The problem isn’t usually the doing. It’s the absence of senior commercial thinking behind it. Without that, marketing stays busy but disconnected from the actual goals of the business; revenue, growth, and sustainable sales pipelines.
A full-time Marketing Director would solve it. But at £50,000–£80,000 a year before on-costs, it’s a difficult appointment to justify.
That’s exactly the gap Barbara fills.
Senior marketing leadership, without the full-time commitment
I bring over 25 years of marketing experience - but what sets me apart is that I have sat exactly where you are sitting now.
As a business owner myself, I know what it means to wear every hat at once. To be the strategist, the decision-maker, the account manager, and the doer - all at the same time - while trying to keep the business moving forward. I know firsthand that when you are running everything, the strategic thinking is always the first thing that gets pushed aside by the urgent and the operational.
When I first built my own team, I discovered something that will be familiar to many business owners; a capable team without clear strategic direction doesn’t perform better, it just gets busier. Learning to lead rather than simply do was the turning point. It is that same shift I now bring to the businesses I work with.
That lived experience is what makes the difference. I don’t arrive as an outside consultant telling you what to do. I work with you as a genuine part of your leadership team - taking real ownership, challenging assumptions, and building strategy around your actual business goals and revenue targets, not a one-size-fits-all package.
Honesty, integrity, and a genuine commitment to your business are at the heart of everything I do.
How working with me works
Getting started is straightforward. No lengthy contracts, no complicated onboarding, and no waiting months to see results.
Step 1 - Free introductory call
A straight conversation about your business — where you are now, what is and isn’t working, and what growth genuinely looks like for you. No sales pitch, just an honest discussion about whether working together makes sense.
Step 2 - A frank review of your current marketing
Before recommending anything, I take a clear-eyed look at everything you are currently doing — assessing what is performing, what is wasting budget, and where the real commercial opportunities lie.
Step 3 - A director-level strategy built around your goals
You will receive a clear, prioritised plan built around your business objectives and revenue targets. No jargon, no overwhelm — just a decisive roadmap with a defined order of priority and the commercial reasoning behind every decision.
Step 4 - Ongoing leadership and hands-on delivery
I take active ownership; directing suppliers, managing activity, reviewing performance, and keeping your marketing moving with purpose. You will always know what is happening and why.
Step 5 - Monthly review and reporting
Every month you will receive a clear summary of results, decisions made, and what is coming next. Not pages of data you will never use — just the numbers that actually matter to your business and what they mean for growth.
The whole process is designed to feel like working with someone who is genuinely part of your leadership team - because that is exactly what I become.
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Frequently Asked Questions
An outsourced marketing director takes senior ownership of your entire marketing function; setting strategy, aligning it to your commercial goals and revenue targets, leading your team, managing suppliers and agencies, and ensuring every pound you spend is working. The day-to-day responsibilities mirror those of a full-time Marketing Director. The difference is how the time is structured; focused on high-impact strategic work rather than routine tasks.
Not in the UK?
I can support anyone outside the UK, or simply further afield, Zoom works perfectly.
