GOOGLE MY BUSINESS - Its a powerful too!

    ENQUIRIES FROM YOUR LOCAL AREA

    If you are struggling to get new business from local customers, you may be missing out, and we can help!
    Google My Business (GMB) plays a significant role in improving your website's SEO and overall search engine rankings. 
    GMB is particularly beneficial for local businesses. By optimising your GMB profile, including accurate business information, relevant categories, and location details, you increase the chances of appearing in local search results. This improves your visibility among local customers who are actively searching for businesses like yours.

    GOOGLE MAPS INTEGRATION

    When users search for local businesses, Google often displays a map with relevant listings. By having an optimised GMB profile, your business can appear on the map, making it easier for potential customers to find you. This increased visibility leads to higher website traffic and potential conversions.
    GMB also enables you to provide important business details directly on the search engine results page (SERP), such as your address, phone number, and website link. These elements provide quick and convenient access to your business information, boosting your online visibility and credibility.

    CUSTOMER REVIEWS

    GMB allows customers to leave reviews and ratings about their experience with your business. Positive reviews and high ratings not only attract potential customers but also contribute to your website's SEO. Google considers customer reviews as a factor in determining the relevance and credibility of your business, potentially boosting your search engine rankings.

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    MOBILE OPTIMISATION & DATA INSIGHTS

    With the increasing use of mobile devices for local searches, GMB helps optimise your website for mobile users. Google prioritises mobile-friendly websites in search results, and having an optimised GMB profile contributes to a positive mobile user experience, which can positively impact your website's rankings.
    GMB provides valuable insights and data about how customers find and interact with your business listing. This information can help you refine your SEO strategies, identify customer trends, and make data-driven decisions to improve your website's performance.

    CONCLUSION

    By optimising your Google My Business profile and leveraging its features effectively, you enhance your website's visibility, increase local search traffic, and improve your overall SEO. GMB serves as a powerful tool to boost your website's rankings and attract potential customers to your business.

    If you would like help ensuring your Google My Business listing is completely up-to-date, then contact our team at Digital House.